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Work With Us | O2O
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Work With Us

We go deep with movement organizations of all shapes and sizes to help you build power through digital strategies. Whether you’re looking for a customized training program, staff coaching, or additional capacity for your campaign, please fill out the form and let’s talk about what we can do for you.

Some of the ways we might work together could include:

  • Virtual or (future) in-person trainings catered to the digital and remote-work needs of your organization.
  • Diagnostic assessment to find the right digital tools for your team and help you break down silos. We assess current internal structures and share recommendations for maximizing capacity to make digital organizing possible for your team and organization.
  • Hands-on support to develop, manage, and maximize the impact digital tools and strategies in your campaign.
  • Ongoing coaching to help your team implement and continually improve things like digital outreach methods and building infrastructures for tracking and data systems. We can help your team develop an Online to Offline campaign from start to finish.

After filling out the form, we’ll be in touch shortly. Looking for inspiration? Check out partner success stories below.

What support are you interested in?

12 + 14 =

Join the Team

Creative Digital Specialist

Salary range: $60,000 – $69,500
Location: Remote
Deadline to apply: June 30, 2022

O2O Strategy Group seeks a Creative Digital Specialist to support our movement partner organizations by producing compelling audio-visual content, formulating effective digital ad campaigns, and using data to improve community and worker organizing outcomes. This position will support organizing campaigns on a range of issues including workplace justice, public education, the care economy, immigrant rights, corporate accountability, and more. The ideal candidate is a powerful digital storyteller with skill in a number of digital mediums including graphic design and video.

About O2O
The Online to Offline Strategy Group (O2O) is first and foremost a group of organizers dedicated to winning bold, progressive change. We use our digital and organizing expertise to advance the mission of labor unions and social justice organizations to achieve the soul, scale, and sustainability they need to win big change. We innovate. We connect. We build community with the explicit goal of shifting power back into the hands of working people.

As organizers, we believe it’s critical to meet our people where they’re at, then move them through an organizing pathway to take action and develop their leadership; increasingly, that means meeting online first. Our online to offline organizing methods were born out of necessity, through worker-led fights with Walmart, the largest employer in the US. Since then, we’ve applied O2O strategies to dozens of campaigns to build robust digital infrastructure, effective organizing workflows, and real communities that unleash transformative collective action. The content that this position creates will be an entry point to thousands of organizing conversations for campaign members, leaders and organizers.

Responsibilities:

  • Produce compelling, persuasive audio-visual and written content that moves people to action on a range of issues through digital ads, organic social media, and other communication methods and engagement opportunities.
  • Formulate digital ad campaigns to test campaign messaging, generate leads for organizers, and move audiences to action.
  • Support O2O partners through the creative process of developing the visual identity, narrative, messaging, audio-visual content, materials, websites, etc. for their campaigns.
  • Work with the O2O training team to develop accessible training materials for diverse participants.
  • Use data to inform digital campaigns by tracking partners’ results, designing rigorous experiments, listening to audiences across platforms, iterating tactics, and keeping on top of cultural trends and current research.
  • Provide the O2O team and our partners with regular updates and reports of what’s working, areas for improvement, and new opportunities.
  • Develop and enhance O2O’s visual style and promotional materials including website content, pitch decks, proposals, reports, etc.

Required Competencies:

  • You have a track record of producing high-quality audiovisual content on a range of issues that has helped an organization move people to action.
  • You have a good understanding of digital tools and their application to organizing including, but not limited to, peer-to-peer texting, broadcast texting, Facebook, Twitter, and Instagram.
  • You are skilled in balancing the need for high quality work with expediency to meet campaign timelines.
  • You have a high level of skill with at least one graphic design program (Canva, Photoshop, etc.) and one video program.
  • You have an intermediate level of skill in Google Sheets and/or Excel. You should be comfortable using basic tools for cleaning, analyzing, and sharing data.
  • You have a track record of using data and supporting a team with data, including maintaining high quality data in a database or spreadsheets, analyzing and reporting data to help inform organizing strategy, and/or creating visualizations to communicate information to diverse groups of people.
  • You are self-motivated, highly accountable to your team and clients, and comfortable and effective working in a remote environment.
  • You understand and can articulate issues facing communities of color, low-income families, and lgbt+.
  • You have a demonstrated commitment to social and economic justice.
  • Travel for partner visits and trainings may be required but will be contingent on covid safety conditions.

Preferred Competencies

  • At least 2 years experience working in progressive political campaigns, non-profits, or unions.
  • Experience with common movement data tools including EveryAction/VAN, Action Network, Zapier, etc.
  • Proficiency with digital collaboration tools including Zoom, Google Apps, etc.
  • Spanish speaking a plus

Benefits:
Competitive benefits package provided for full-time employees and eligible dependents, including:

  • 17 paid vacation days accrued in the first year
  • 12 paid sick days (6 days annual rollover allowed)
  • 10 paid holidays
  • Paid winter break from December 24-January 2
  • Employer covered healthcare, including full premium coverage for base plan
  • Dental & vision coverage
  • $90/month phone stipend added to paycheck
  • 401k contribution
  • Annual professional development and tech stipend available after probationary period

How to Apply:
Please email cover letter and résumé to Katie Lyon-Hart at katie@o2ostrategy.org by June 30, 2022. Please write “Creative Digital Specialist” in the subject line of your email.

O2O Strategy Group is an equal opportunity employer with a commitment to equity. People of color, women, and LGBT candidates are strongly encouraged to apply.

Case Studies

Historic Victory for Gig Workers

Gig Workers RisingAcross the country, “gig economy” and app-based workers are barely able to scrape together a living while corporations like Uber and Lyft are making billions off their labor. In California, Working Partnerships USA launched the Gig Workers Rising campaign to support the organizing of Uber and Lyft drivers. Using online to offline organizing, in just three months, GWR leaders were able to get more than 5,000 Uber & Lyft drivers to sign on to their demands, move people to join 25+ direct actions offline and win passage of the landmark AB 5 legislation, reclassifying California app drivers from independent contractors to employees—with broad implication for all workers in the state’s gig economy. Uber and Lyft continue to fight this law, pouring in tens of millions of dollars to undermine AB 5 – but Gig Workers Rising has changed the narrative about what it’s like to drive for these multibillion dollar corporations. Visit Gig Workers Rising.

Putting Childcare First

Parent Voices OaklandWhile families in Alameda County, CA struggle to afford childcare, childcare workers are some of the lowest paid in the region. In 2019, Parent Voices Oakland used O2O strategy to build the people power needed to win a ballot initiative to fund childcare and increase childcare worker pay. Over the course of just 5 months and with just two paid organizers, PVO was able to reach over 300,000 people online, knock 14,000 doors, get tens of thousands of signatures, develop 130 new leaders, host nearly 60 events, and mobilize enough support to pass Measure C in spring 2020—with 64% of the vote. For every three parents PVO was able to engage, two of them came through O2O work. Visit Parent Voices Oakland.

Building Union Power

SEIU Healthcare IllinoisThrough a long battle, the SEIU Healthcare Illinois (HCII) won the right to represent childcare workers to collectively bargain for better working conditions. However, with tens of thousands of childcare providers spread across Illinois, new organizing tactics were needed to reach providers across the state. Working with our team, HCII used O2O strategy to identify and recruit thousands of members to online communities of support and signed up hundreds of new union members they would have otherwise had difficulty reaching. Visit HCII.

Winning State Investment, Fighting Discrimination

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