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Work With Us | O2O
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Newsletter

Work With Us

The ways in which we engage with the world around us have dramatically shifted in recent years. The O2O Strategy Group partners with movement organizations, from community-based nonprofits to regional-level unions, to help you advance your mission through digital strategies.

Here are some of the ways we work together with organizations:

  • 2-Day in person trainings or 3-Day virtual sessions catered to the digital needs of your organization (or the organizations in the room) in implementing an online to offline organizing model. These are totally customizable.
  • In addition to trainings, we also provide customized, ongoing coaching and capacity support catered to your organizational needs. We’ve found that ongoing coaching support is really helpful to implement new systems and organizing infrastructure within your campaign / organization.
  • Remote work series trainings as organizations make the transition to more digital, remote, and work from home environments.
  • Support and training in building interactive facilitation and curriculum for digital meetings and events.

Want to learn more? Check out our partner success stories below or drop us a line.

Are you interested in trainings or ongoing capacity support or both?

8 + 9 =

Case Studies

Click the button next to any title to learn more about that case study.

Advancing Workplace Justice for Women of Walmart

For decades, Walmart had failed to make its stores safe for pregnant workers. These women had been forced to work without bathroom breaks, been fired when they asked for reasonable accommodations, and even suffered miscarriages due to the strain of their working conditions. Workers began talking to one another online and developed an O2O strategy to reach and activate others around the country who were facing the same conditions. Together, through the “Respect the Bump” campaign, they coordinated high profile actions and launched a lawsuit to get Walmart to change its policies—ultimately winning better accommodations for pregnant workers and 12 weeks of paid family leave for 500,000 full-time associates. Visit United for Respect

Historic Victory for Gig Workers

Across the country, “gig economy” and app-based workers are barely able to scrape together a living while corporations like Uber and Lyft are making billions off their labor. In California, Working Partnerships USA launched the Gig Workers Rising campaign to support the organizing of Uber and Lyft drivers. Using online to offline organizing, in just three months, GWR leaders were able to get more than 5,000 Uber & Lyft drivers to sign on to their demands, move people to join 25+ direct actions offline and win passage of the landmark AB 5 legislation, reclassifying California app drivers from independent contractors to employees—with broad implication for all workers in the state’s gig economy. Uber and Lyft continue to fight this law, pouring in tens of millions of dollars to undermine AB 5 – but Gig Workers Rising has changed the narrative about what it’s like to drive for these multibillion dollar corporations. Visit Gig Workers Rising.

Putting Childcare First

While families in Alameda County, CA struggle to afford childcare, childcare workers are some of the lowest paid in the region. In 2019, Parent Voices Oakland used O2O strategy to build the people power needed to win a ballot initiative to fund childcare and increase childcare worker pay. Over the course of just 5 months and with just two paid organizers, PVO was able to reach over 300,000 people online, knock 14,000 doors, get ____ signatures, develop 130 new leaders, host nearly 60 events, and mobilize enough support to pass Measure C in spring 2020—with 64% of the vote. For every three parents PVO was able to engage, two of them came through O2O work. Visit Parent Voices Oakland

Winning State Investment, Fighting Discrimination

For years, parents in New Mexico were being wrongfully denied childcare assistance from the state’s Children Youth & Families Department and Spanish speaking families in particular faced discrimination. Using our O2O model, with just __ organizers, OLÉ was able to reach ___ affected parents across the state, connect them into an online community of support, and mobilized them to elevate the childcare issue with state lawmakers. Using O2O, OLÉ identified parents to join a class action lawsuit against the state agency and succeeded in winning the full child care coverage they were asking for, including improved language access for Spanish speakers. In addition to childcare, OLÉ has since adopted an O2O strategy throughout their organizing work. Visit OLÉ

Building Union Power

Through a long battle, the SEIU Healthcare Illinois (HCII) won the right to represent childcare workers to collectively bargain for better working conditions. However, with tens of thousands of childcare providers spread across Illinois, new organizing tactics were needed to reach providers across the state. Working with our team, HCII used O2O strategy to identify and recruit thousands of members to online communities of support and signed up hundreds of new union members they would have otherwise had difficulty reaching. Visit HCII

Flipping the Amazon Narrative in the Coronavirus Era

Through a long battle, the SEIU Healthcare Illinois (HCII) won the right to represent childcare workers to collectively bargain for better working conditions. However, with tens of thousands of childcare providers spread across Illinois, new organizing tactics were needed to reach providers across the state. Working with our team, HCII used O2O strategy to identify and recruit thousands of members to online communities of support and signed up hundreds of new union members they would have otherwise had difficulty reaching. Visit HCII.

What Our Partners Have Said

“Working with O2O, not only were we able to get the signatures we needed to get childcare funding on the ballot and win at the polls—in doing so, we were also able to increase our membership and activist base by 67%, making our organization stronger for the next fight.”

– Clarissa Doutherd, Executive Director, Parent Voices Oakland

“As an Uber / Lyft driver and leader with Gig Workers Rising (a campaign of Working Partnerships USA), the only way we could take on companies like Uber and Lyft with the resources we had was to effectively use digital tools to reach and organize more drivers. The O2O trainings and learnings were invaluable in our ability to organize and pass AB5 in California.”

– Edan Alva, Driver leader, Gig Workers Rising

“Using online to offline organizing, I was able to dramatically increase the number of childcare providers in Illinois we could talk to. Hundreds of providers are now union members because of the relationships they built through our union’s Facebook communities. O2O has allowed us to build power for providers across Illinois using tactics I never thought would have been possible.”

– Melody Benjamin, Organizer with SEIU Healthcare Illinois