While families in Alameda County, CA struggle to afford childcare, childcare workers are some of the lowest paid in the region. In 2019, Parent Voices Oakland used O2O strategy to build the people power needed to win a ballot initiative to fund childcare and increase childcare worker pay. Over the course of just 5 months and with just two paid organizers, PVO was able to reach over 300,000 people online, knock 14,000 doors, get tens of thousands of signatures, develop 130 new leaders, host nearly 60 events, and mobilize enough support to pass Measure C in spring 2020—with 64% of the vote. For every three parents PVO was able to engage, two of them came through O2O work. Visit Parent Voices Oakland.