About
O2O Organizing Case Studies
Putting Childcare First

Building Union Power
Through a long battle, the SEIU Healthcare Illinois (HCII) won the right to represent childcare workers to collectively bargain for better working conditions. However, with tens of thousands of childcare providers spread across Illinois, new organizing tactics were needed to reach providers across the state. Working with our team, HCII used O2O strategy to identify and recruit thousands of members to online communities of support and signed up hundreds of new union members they would have otherwise had difficulty reaching. Visit HCII.
Historic Victory for Gig Workers

Work With Us
We partner with movement organizations—from smaller community-based nonprofits to national unions—to help you incorporate digital tools and strategies to scale up your organizing.