About | O2O
Oct,13, 01:00 pm
October 3-Day Online to Offline Training
Nov,10, 01:00 pm
November 3-Day Online to Offline Training


About Us

Since 2017, the Online 2 Offline Strategy Group (O2O) has worked with United for Respect (UFR) and dozens of other organizations to drive innovation in labor and community organizing amid a challenging economic and political climate. We have partnered with labor unions, worker centers, and other social justice groups in developing high-impact campaigns that have secured job improvements and driven national narratives to change the way people think about work and unions.

Discover our model in action

Read more about our work in the field…

Meet the O2O Team

Bianka Nora

O2O Training Director

Bianka develops individualized curricula to help organizations meet their strategic goals. She has spent the last 10 years as an organizer in the South dedicated to fighting for economic justice and immigrant rights in the labor movement. Some of her proudest organizing moments have been supporting retail associates striking for better wages and working conditions, and fighting alongside farmworkers in North Carolina for stronger contracts. 

Bianka is an organizing and leadership development trainer and coach with the Jobs with Justice national network.

When not thinking about building conscious communities, Bianka is probably somewhere by the ocean, gardening, and loving on her two pet birds.

Katie Lyon-Hart

O2O Partnership Coordinator

Katie supports O2O partners in developing and operationalizing their online-to-offline organizing plans. Katie brings over a decade of experience helping social justice organizations develop digital tools and strategy for grassroots organizing, fundraising, communications, program evaluation, and community planning.

Prior to joining the O2O team, Katie led data initiatives and communications for nine years at Make the Road New York and received her master’s degree in Urban Planning and Policy from the City University of New York.

Katie lives in New Orleans where she enjoys organizing tenants, swing dancing, biking, and kayaking the bayou.

Patricia Murphy

O2O Partnership Coordinator

Patricia supports O2O partners in developing, implementing, and innovating their online-to-offline organizing plans and supports organizations and movements with trainings and facilitation. She is an experienced organizer building people-powered campaigns through innovative digital and fundraising tools.

Prior to joining the O2O team, Patricia led the national digital program at Movimiento Cosecha, and is deeply rooted in the fight for dignity and respect for immigrants and workers.

Patricia lives outside of Boston and is invested in storytelling, building with her community, baking, and gardening.


Monica Mahecha

O2O Trainer and Partnership Coordinator

Monica is a grassroots digital strategist with 4+ years of experience in developing online campaigns and optimizing digital outreach. She has worked on campaigns with national organizations like Climate Justice Alliance, It Takes Roots, Right to the City Alliance, National Domestic Workers Alliance, and grassroots organizations like UPROSE, Miami Workers Center, Florida Immigrant Coalition, Planned Parenthood – Broward, Community Justice Project and more. She has advocated around issues of labor rights, reproductive justice, racial justice, and environmental justice. Monica received a bachelor’s degree in Communications and a minor in Digital Marketing from Florida Atlantic University.

Monica enjoys soccer, gardening, dancing, traveling, reading, and as a child fo the coast, the ocean.

Eric Schlein

O2O Director of Strategy

As the Director of Strategy, Eric helps organizations leverage O2O to achieve their strategic vision and build cross-movement partnerships. Eric joined United for Respect (formerly OUR Walmart) as an online organizer in 2011 to connect and build a national distributive network of Walmart workers. By 2015, Eric had supported the network growth to 150,000 Walmart store employees.

Prior to UFR, Eric worked at UFCW Local 400 in the Washington D.C. area where he led NLRB union elections and supported contract campaigns.

His dog Otis and his Mom’s macaroni and cheese recipe are the ways to his heart.

Dan Schlademan

Senior Advisor, O2O Strategy Group

Dan has long been an innovator in the labor movement – taking on tough fights that have changed the lives of tens of thousands of people.   Mostly recently, Dan helped grow United for Respect (formerly OUR Walmart) from its infancy in 2010.  Since Dan began supporting Walmart workers organizing, they have won billions of dollars in raises from the Walton’s (richest family in world), new pregnancy policy, and paid family leave, among many other victories.

Before UFR, Dan led the organizing and membership engagement strategy at SEIU Local 1, the largest property services union in the Midwest with more than 50,000 members. As a Vice President and Organizing Director, Dan helped thousands of once low‐wage property service workers in suburban Chicago win their first union contract after a successful two‐week strike.

As the director of the Houston Justice for Janitors campaign, Dan led one of the most successful large‐scale union organizing drives in the South. Confronting a right‐to‐work environment and establishing rights for immigrant workers, Dan helped workers win union representation, healthcare, and better jobs for more than 5,000 janitors after a successful four‐week strike.

Work With Us

We partner with movement organizations from community-based nonprofits to regional-level unions to help you advance your mission through digital strategies.