The Online to Offline (O2O) organizing model was born out of the campaign to organize workers at Wal-mart, the largest retailer in the U.S. Without the resources to place field organizers in 4,000 stores across the country, O2O organizers developed new digital strategies to bring affected workers into generative online communities together, execute highly effective offline actions, and develop the leadership among workers needed to build a sustainable campaign.

Since then, O2O Strategy Group has evolved into a worker-led nonprofit dedicated to innovating new digital organizing methods and training movement organizations to leverage these strategies for their community and labor campaigns. Our work has helped hundreds of groups to build their digital capacity and win incredible victories—from the shop floor to the House floor.