Building power, online to offline
The Online to Offline Strategy Group (O2O) is a training, coaching, and campaign support organization dedicated to winning bold, progressive change. As organizers, we believe it’s critical to meet our people where they’re at and move them through an organizing pathway; increasingly, that means meeting online first.
Our online-to-offline organizing methods were born out of necessity, though worker-led fights with Walmart, the largest employer in the US. Since then, we’ve applied O2O strategies to dozens of campaigns – partnering with unions and social justice organizations to build robust digital infrastructure, effective organizing workflows, and real communities that unleash transformative collective action.
– Clarissa Doutherd, Executive Director, Parent Voices Oakland
– Edan Alva, Driver Leader, Gig Workers Rising
– Melody Benjamin, Organizer, SEIU Healthcare Illinois
Work With Us
We partner with movement organizations—from smaller community-based nonprofits to national unions—to help you incorporate digital tools and strategies to scale up your organizing.