Digital Specialist (Content, Ads, or Data-Focused)

$60-$70 / hour dependent on scope and experience
Location: Remote in the US

O2O Strategy Group (O2O) is seeking one or more Digital Specialists to fill core creative and technical consulting roles on a range of online-to-offline organizing campaigns. Ideal candidates will be highly proficient in one or more of the following areas:

1. 1. Producing compelling audio-visual and written content that helps organizers move people to action.
   2. Managing effective digital ad campaigns to generate leads and mobilize people.
   3. Developing systems for data management, analysis, and informing campaign strategy across digital and organizing teams.

These consulting roles will support O2O clients’ organizing campaigns on a range of issues including workers’ rights, public education, the care economy, corporate accountability, climate change, and more.

Applicants should have experience and demonstrated commitment to working on social justice causes; however, we also seek individuals with a range of experiences from marketing, communications, and data roles outside of the nonprofit and union organizing sectors who are looking to do meaningful work with their skills.

We have a strong preference for working with individuals who may want to join our staff permanently. 

About O2O
We are a worker-self-directed nonprofit dedicated to winning structural change by building people-centered, digitally-empowered movements. We provide training, coaching, and hands-on support for social justice and labor organizations to develop the organizing and digital strategies needed to build power and scale their campaigns. Learn more at o2ostrategy.org.

Core Functions
(Flexible, based on consultant’s area of focus and skill)

Consultants in a content creation role:

• Produce persuasive audio-visual and written content that helps campaigns move people to action on a range of issues through digital ads, organic social media, and other outreach and engagement opportunities.
• Support O2O partners through the creative process of developing the visual identity, narrative, messaging, materials, websites, templates, etc. for their campaigns.
• Work with the O2O training team to develop accessible training curriculum and provide training on content creation to client staff and members as needed.
• Should have a high level of skill with at least one graphic design program and video program. (Web development experience is a plus!)
• Should have strong writing skills in English. (Proficiency in Spanish or another language is a plus.)
• Should have experience managing a content calendar and coordinating among team members to meet campaign goals.

Consultants in a digital ads role:

• Formulate data-driven digital ad campaigns to test messaging, generate leads for organizers, and move audiences to action.
• Work with the ads and data team to set up the systems needed for rapid followup with leads and maintain feedback loops to inform both ads and outreach strategy.
• Provide O2O clients with regular updates and reports of what’s working, areas for improvement, new opportunities, and evolving industry best practices.
• Work with the O2O ads and data team to develop digital ads training curriculum for client staff and members as needed.
• Should have at least 1 year experience running ads on Meta (Ads Manager), Google search, or other media platforms with a track record of producing quality results from a target audience and managing an ads budget.
• Should have skill with using platform analytics, A/B testing, and outreach data to understand and optimize ad performance.
• Should have strong research and data skills to improve audience targeting.

Consultants in a data role:

• Work with O2O clients to diagnose challenges and develop systems to improve organizers’ collection, understanding, and usage of data in order to improve strategy and outcomes.
• Analyze datasets and create visualizations and reports to help organizers understand and improve their campaign impact, including pivot tables/crosstabs, charts, maps, etc.
• Develop data and systems training curriculum including data strategy, database onboarding, process/instructional guides, flow charts, skill building, cheat sheets, etc. for client staff as needed.
• Should have an intermediate to advanced level of skill in Google Sheets and Excel with mastery in vlookup or index match as well as other core functions. 
• Should have demonstrated experience supporting a team with data, including ensuring data quality, using data to assist in organizational decision-making, and communicating information to groups of people with various levels of data literacy.
• Should have proficiency as an end user and administrator with common movement data and CRM tools, including but not limited to EveryAction/VAN, Action Network, Zapier, etc.
• Knowledge of statistical analysis, programming languages, and GIS are a plus. 

Preferred Competencies for All Roles:

• You have a good understanding of digital tools and their application to organizing.
• You are skilled in project management and balancing the need for high quality work with expediency to meet campaign timelines.
• You are self-motivated, highly accountable to team members and clients, and comfortable and effective working in a remote environment.
• You are proficient with digital tools for team coordination (Zoom, Slack, Google Apps, etc).
• You have a demonstrated commitment to social justice and can compellingly articulate issues facing BIPOC communities, low-income families, and lgbt+.
• You have at least 2 years experience working in progressive political campaigns, non-profits, or unions, either in a professional or volunteer role.

How to Apply:
Please send resumes and cover letters to info@o2ostrategy.org with the subject line: Digital Specialist

O2O Strategy Group is an equal-opportunity employer with a commitment to equity. BIPOC, women, LGBT+ and GNC candidates are strongly encouraged to apply. As a worker self-directed nonprofit, we make decisions about our organizing and training work, working conditions, and organizational direction collaboratively. We strive for a culture where each member of our team is empowered and supported to do their best work in a sustainable way.